DRJ’s and Market Conferences’ Most Beneath-Valued Advantage

After every conference I undoubtedly get a variation of the same question, “How was the show? How was the attendance?” And every year I give the same response…… “Show was great. Wish the attendance was a bit higher.” I think we all know that BCP and DR are some of the first casualties of budget cuts. Well, conference privileges get cut before BCP and DR. As we go into budget season for most organizations I suggest you fight a bit harder to attend local and national conferences. Sure we all benefit from the content and keeping up with the latest technology but one of the most under-valued benefits of attending conferences is the networking that just happens. Networking doesn’t just happen in the sessions or at the vendor exhibits. It can certainly also happen at the bar, or at the Gym, or while checking out the local surroundings. This networking is very hard to report back on, but I believe in this virtual world we live in now that one hand shake at a conference can create an everlasting relationship….. For the record this blog is purely the opinion of Fairchild Consulting and the Arnold’s had nothing to do with influencing this blog ;o)

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